Choosing That Affiliate Product
Written by admin on June 13, 2010 – 7:42 AM -Ever wonder about how to decide what is the best affiliate product to promote? The first thing you might want to do is choose your niche and that will assist you in picking the products for you to promote.
Then you can go with a subject that has a multitude of affiliate products that they offer. That way, if you happen to pick one that is not a big seller, you can pick another product and give that a try.
(After you have found the right niche, you can then find the one product which you would like to start promoting. A really efficient and popular way to do this is to go to Google and find out which products are being promoted with paid advertising (PPC – pay per click).
Try to find the ones that are being sold by affiliates. That can be very important. If you can determine that it is the product creator who is promoting it, they maybe they are making money on the back end and are losing money on the front end. With most affiliates, you usually only make money on the front end, meaning the back end is not as important to you.
On the other hand, if it is the affiliate that is promoting the product, you can probably see that they are only making money on the front end. It could be then, that it is quite lucrative for them to be spending money on advertisement.
Search and find the products that keep coming up again and again. For example, if you find that there is one program that is being promoted for all of the main keywords in your niche, that could be a better option than something that is there for only one.
How should you test it?
After you have chosen between three to five products using the above criteria, you have to find out how well they will convert. That way you can have some idea of their moneymaking potential.
One of the first things you could do is put up a quick pay-per-click campaign. Be sure to set a limited budget and then test those three to five products with the same keywords, getting the same number of clicks to each. Once you see which one performs better, then that can be the one you promote.
In reality there really is only so much you can tell from reading the sales page. There could be one product that might seem like it has convincing sales copy, but the only real way to find out for sure is to test it yourself.
Choose something you believe in.
You would think it would be obvious but it is still worth mentioning. Remember – you will probably be writing a review for this product and also putting a lot of time into promoting it. It would only make it that much harder to be putting in a lot of effort into product you do not believe in.
The bottom line is that testing is extremely important. That is because you will usually find that the best converting affiliate products are usually the ones you would have never guessed on your own.
Discovering what is being promoted on pay-per-click is one of the best ways for finding an idea about what is converting before you actually jump into it yourself. That way you can avoid wasting a lot of your time as you try to find your next product to promote.
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Tags: affiliate, affiliate product, choosing an affiliate product, google, niche, product, promote, promoting a product, research
Posted in affiliate products | 5 Comments »
Says:
June 13th, 2010 at 7:47 AM
For me the best way is to promote products I actually use. This solves the quality problem and makes it easy to put the promotional pieces together.
Mike Paetzold´s last blog ..Sunday Rant – Getting side tracked
June 13th, 2010 at 7:55 AM
Great information especially since I am looking to start an affilliate program. This comes at a great time for me! thank you again for you awesome information don
don´s last blog ..Lesson Eight
June 13th, 2010 at 7:57 AM
Nice Post. I agree that in the end you have to test everything to see how it will perform for you. There are a lot of ways you can tweak a campaign to make it perform better, but only if you test.
When you are checking adwords and other PPC to identify potential products to promote, it is a good idea to check not just the display URL, but also the actual URL that may contain an affiliate ID.
If nothing else indicates it is being promoted by affiliates you might need to click through to the sales page where it often will display an affiliate ID.
Even if you see a product is being promoted for many keywords, it is also a good idea to make sure that it is being promoted by more than one affiliate.
There might be one affiliate that is paying to test a product that isn’t making him any money, but there won’t likely be many of them.
Allen Davis´s last blog ..Is This a Scam?
Says:
June 13th, 2010 at 9:51 AM
You’ve shown one way to attack the problem, Andre, and it’s the best way for affiliates who need to make money right now.
Another avenue geared more towards the long-term is to use your resources to build an opt-in list in the niche, then over time promote a number of products to that list. For those products that make you money, do more follow-ups on those. And use the results from your mailings to decide which products to use other promotional methods for, like articles, blog posts, videos, etc.
Doug Champigny´s last blog ..List Building For Making Money Affiliate Marketing
Says:
June 14th, 2010 at 2:23 PM
When promoting a clickbank product, I also recommend you look at the sales price and your share depending on the split they offer. Then look at the average proceeds Clickbank says their vendors get. This will differ from the anticipated split because Clickbank takes refunds out of the average number. Thus if its a $47 product you would normally expect about $22 after clickbank fees. If the average payout is $17 that suggests about 22% of people are getting refunds. The more refunds, the less likely I will promote, recognizing that everyone will have some refunds.
Earl Netwal´s last blog ..Generate Free Traffic